CMNS 110

Introduction to Communication Theory
(3 credits)

In this course students will be introduced to a range of topics and concepts explored within communication studies. Beginning with a look at communication as a direct consequence of face-to-face human interaction, students will also consider the nature of the spoken language and non-verbal communication. The technological extensions of language and culture will also be examined.

Prerequisites: None

CMNS 130

Explorations in Mass Communication
(3 credits)

This course is an introduction to the role of mass communication in Canadian society. Students will examine the structure and process of mass communications, emphasizing television, radio and the press. The role of mass communication in socialization, public opinion formulation and social change will also be investigated.

Prerequisites: None

CMNS 210

History of Communication
(3 credits)

Students will explore the historical development of communications and the influence of communications on history and examine the applications and outcomes of communication media in the context of human history. In addition, the role that communications has played in both implementing change and maintaining social order will also be studied by placing the history of communication within the broader context of social, economic and political factors. Some of the themes of the course will include the impact of new media on old and the role of media on the organization of power and knowledge.

Prerequisites: CMNS 110 or CMNS 130

CMNS 223

Advertising as Social Communication
(3 credits)

This course is an introduction to advertising from a critical perspective. Students will explore the history of advertising to show how it has come to occupy a privileged position in contemporary culture. Students will also investigate the relations of the advertising agency to the media, to the state and especially to its target audiences. Some issues that will be considered include: advertising’s play with meaning, media literacy, the ethics of advertising, social marketing, political advertising, gender and race representation, and consumer resistance.

Prerequisites: None but CMNS 110 or CMNS 130 recommended